Creating a Messaging Framework That Sticks

When government agencies share information, it’s not just about checking a box - we have to make sure people understand, remember, and find the resources or programs we offer. That’s where a messaging framework comes in.

A messaging framework is a simple tool that helps us communicate with clarity and consistency. It ensures that whether you’re reading a newsletter, visiting our website, or hearing from staff directly, you’ll hear the same priorities, expressed in plain language. This consistency builds trust and makes it easier for the public to connect with what we’re doing and why.

Why I like Using a Messaging Framework

On the outside, Government can feel complicated. Policies, programs, and acronyms sometimes make it hard to see how decisions affect everyday life. A messaging framework helps cut through the noise by:

• Focusing on what matters most. It ties every message back to our core goals and values.

• Building clarity. It turns technical details into plain-language explanations.

• Ensuring consistency. No matter who you hear from in our agency, the themes remain steady and recognizable.

What a Messaging Framework Looks Like

Think of it as a map. At the top are our core pillars: the main goals from our strategic plan. Under each pillar, we create key messages that explain what we’re working toward. Finally, we bring these to life with examples and stories that show progress in action.

For example:

• Pillar: Expand access to child care.

• Key Message: Families deserve affordable, high-quality options close to home.

• Story: “This year, we supported 300 new licensed providers, opening doors for more working parents.”

This structure ensures every communication, whether a tweet, a speech, or a brochure, connects back to a bigger story.

How This Benefits the Public

By using a messaging framework, we can:

• Reduce confusion. No mixed messages, no complex language, just clear updates.

• Highlight impact. The public sees not just what we’re doing, but why it matters to them.

• Strengthen accountability. When our messages consistently tie back to our goals, it’s easier for you to track whether we’re living up to them.

Looking Ahead

As we continue to use and refine our messaging framework, our goal is simple: to make our communications more useful and trustworthy for you. When the message sticks, the mission does too, and that means better service, stronger communities, and more transparent government.